Kirk Mahoney . com

A few years ago I noticed something odd about the television ads, billboards, and signs for the Church’s Chicken restaurant chain.

The logo read “Churchs Chicken” without the required possessive apostrophe between the name “Church” and the letter “s”.

Here is an example of the apostrophe-less logo used by Church’s Chicken up until just a few years ago:

The absence of the apostrophe bugged me but also made me wonder whether the company was omitting the apostrophe for some sort of branding or legal reason.

For example, many trademark experts recommend against using possessives in brand names — and definitely against using a brand name (such as “Kodak”) as a possessive noun (such as “Kodak’s”).

Well the folks at Church’s Chicken apparently realized that the apostrophe-less logo was actually a mistake.

For example, here is an older logo that I found for Church’s Chicken:

As you can see, the older logo did have the apostrophe.

And here is how the Church’s Chicken logo appears at this writing — again with the possessive apostrophe:

So the restaurant chain had the possessive apostrophe, dropped it (for who knows why), and re-added it.

Thank you, Church’s Chicken, for saving the apostrophe!