Kirk Mahoney . com

I heard this on TV the other day.

Problem:
The modifier “quality-built” is truly meaningless.

Explanation:
I heard “a quality-built Ford” spoken by a narrator during a television commercial run by Ford the other day.

When I blogged two months ago about “a quality product”, I pointed out that the word “quality” was meaningless in that phrase.

Ford was trying to say that it makes high-quality vehicles.

But “high-quality-built” is awkward.

The solution comes from appreciating that high-quality vehicles are vehicles that are built well.

Solution:
“a well-built Ford”