Kirk Mahoney . com

I heard this on TV the other day.

Problem:
The modifier “quality-built” is truly meaningless.

Explanation:
I heard (quote) “a quality-built Ford” (unquote) spoken by a narrator during a television commercial run by Ford the other day.

When I blogged two months ago about (quote) “a quality product” (unquote), I pointed out that the word “quality” was meaningless in that phrase.

Ford was trying to say that it makes high-quality vehicles.

But (quote) “high-quality-built” (unquote) is awkward.

The solution comes from appreciating that high-quality vehicles are vehicles that are built well.

Solution:
“a well-built Ford”