Author: Kirk

“Open Til’ Midnight”

Apostrophes, Contractions

I saw this on a van yesterday morning.

Problem:
The apostrophe was in the wrong place, if the “Til'” — spelled T-I-L-APOSTROPHE — was meant to be a contraction for “Until”.

Explanation:
“Excelsior Learning Academy” appeared at the top of the sign on the van.

“Open Til’ Midnight” — with the apostrophe appearing after T-I-L — appeared immediately beneath the academy’s name on the sign.

Cross-referencing the telephone number, the multiply-named company actually seems to be a child-care center.

Discovering that Excelsior Learning Academy was essentially a child-care center answered my first question when I saw the sign: “Why would a ‘learning academy’ stay open that late?”

Perhaps this also explained the misplacement of the apostrophe for the omitted portion of the preposition “Until” when this so-called “learning academy” ordered a sign with a contraction for “Until”.

One might argue that Excelsior was creating a contraction of the preposition “Till” — spelled T-I-L-L — by dropping the final “l” and replacing it with an apostrophe, but I would counter-argue (1) that Excelsior and its sign maker probably were not that smart and (2) that it is a waste of an apostrophe to use it as a substitute for the similarly slim letter “l”.

Solution:
“Open ‘Til Midnight” or “Open Until Midnight”

“I feel bad.” vs. “I feel badly.”

Adjectives, Adverbs, Verbs, Versus

I thought again about these two forms after hearing someone claim that only one of these was correct.

Problem:
The verb “feel” can take an adjective or an adverb.

Explanation:
The verb “feel” is a loaded verb in that it relates to a state of health or emotion as well as to the sense of touch.

The verb “feel” can be used as a linking verb, which is called a “copula” in linguistics.

A linking verb ties the subject of a sentence with the predicate of the sentence.

As described elsewhere, the verbs “be”, “become”, and “seem” are called true linking verbs because they can be nothing else.

Examples include:

  • “I am rich!”
  • “You became wealthy.”
  • “They seem nice.”

In contrast, each of the following verbs can act as an action verb or as a linking verb:

  • “appear”;
  • “feel”;
  • “grow”
  • “look”;
  • “prove”;
  • “remain”;
  • “smell”;
  • “sound”;
  • “taste”;
  • “turn”.

Here are examples of these verbs used as action verbs, each of which can be modified by one or more adverbs:

  • “She effortlessly appeared from the bushes.”
  • “He barely feels that tack in the carpet.”
  • “Mary often grows hibiscus plants.”
  • “Look now at that cow crossing the road!”
  • “Can you quickly prove this theorem?”
  • “I can remain here.”
  • “Everyone should always smell the flowers.”
  • “Paul Revere urgently sounded the alarm.”
  • “Can they barely taste the ginger in that dessert?”
  • “Please slowly turn the car to the right at the next light.”

Here are examples of the same verbs used as linking verbs, each of which is followed by an adjective:

  • “She appears ill.”
  • “He feels odd.”
  • “Mary grows angry when she sees her hibiscus flowers destroyed.”
  • “Darling, you look marvelous!”
  • “Purchase of Manhattan proved inexpensive.”
  • “The dishes remain dirty.”
  • “You smell delightful.”
  • “His argument sounds correct.”
  • “This dessert tastes delicious.”
  • “His face turns red when you embarrass him.”

Solution:
Use “I feel bad.” to describe the current state of your emotions or health. Use “I feel badly.” to describe your ability to feel with your sensory neurons.

“Due to the graphic nature of this program viewer …”

Commas

I saw this at the beginning of a television program a few days ago.

Problem:
A comma is missing.

Explanation:
The TV program on truTV was titled “World’s Wildest Police Videos”.

The complete warning appeared in all-capital letters at the beginning of the program: “DUE TO THE GRAPHIC NATURE OF THIS PROGRAM VIEWER DISCRETION IS ADVISED.”

A line break appeared after the word “NATURE”, and another line break appeared after the word “VIEWER”, so the warning was formatted as follows:

DUE TO THE GRAPHIC NATURE
OF THIS PROGRAM VIEWER
DISCRETION IS ADVISED.

My first reaction to this warning was, “What is a PROGRAM VIEWER?”

Some sign and warning writers mistakenly claim that they can insert line breaks where commas should occur and therefore that a comma is unnecessary with these implied-comma line breaks.

If the warning writer for “World’s Wildest Police Videos” had followed that rule, then he or she would have created a warning that would have been formatted with a line break between “PROGRAM” and “VIEWER”:

DUE TO THE GRAPHIC NATURE
OF THIS PROGRAM
VIEWER DISCRETION IS ADVISED.

But whoever entered the text for the warning screen could not even claim that he or she was using an implied comma between the word “PROGRAM” and the word “VIEWER”.

I believe that the warning writer was unaware of a basic principle about commas, which is that they indicate pauses. I otherwise could not explain how the writer could have read the warning aloud and not noticed that a comma was missing after the word “PROGRAM”.

Solution:
“Due to the graphic nature of this program, viewer …”