“Iniquity” vs. “Inequity”

Common English Blunders, Nouns, Versus

Misuse of these two words is rare, but they’re worth a second look.

Problem:
The nouns “iniquity” and “inequity” are not synonyms.

Explanation:
The primary definition of the noun “iniquity” is gross immorality or wickedness. For example, identified iniquities of the sinners would be appropriate. The primary definition of the noun “inequity ” is lack of equity or fairness. For example, identified inequities in the public-education system would be appropriate.

Solution:
Use “iniquity” when you want to refer to sin, depravity, or evildoing; use “inequity” when you want to refer to unfairness.

“As the Earth rotated around the Sun …”

Common English Blunders, Verbs, Versus

I saw this in the splash animation at www.take.tv.

Problem:
The verb “rotated” is incorrect here.

Explanation:
The verb “rotate” means to turn around on, or as if on, an axis. The verb “revolve” means to follow a circular or elliptical course around another body. The verbs “rotate” and “revolve” are not synonyms. The Earth rotates (on its axis) and revolves (around the Sun) at the same time. The Earth rotates once every twenty-four hours; the Earth revolves around the Sun once per year. Rotation gives us day and night; revolving gives us the four seasons.

Solution:
“As the Earth revolved around the Sun …”

“Building the worlds best communications company …”

Apostrophes, Common English Blunders, Possessives

I saw this in an official communication from the number-two executive at the world’s largest telecommunications company.

Problem:
An apostrophe is missing.

Explanation:
The singular noun “world” requires a possessive apostrophe followed by an “s” to indicate the possession of the “best communications company” by the world. Another way to write this phrase is “Building the best communications company in the world …”.

Solution:
“Building the world’s best communications company …”