{"id":157,"date":"2008-03-02T12:00:59","date_gmt":"2008-03-02T18:00:59","guid":{"rendered":"http:\/\/www.kirkmahoney.com\/blog\/2008\/03\/a-revolution-ary-way-to-grow-tomatoes\/"},"modified":"2008-03-02T13:10:08","modified_gmt":"2008-03-02T19:10:08","slug":"a-revolution-ary-way-to-grow-tomatoes","status":"publish","type":"post","link":"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2008\/03\/a-revolution-ary-way-to-grow-tomatoes\/","title":{"rendered":"“A Revolution-ary Way to Grow Tomatoes”"},"content":{"rendered":"

I saw this product headline in a Gardener’s Supply catalog that my wife received a couple of days ago.<\/p>\n

Problem:<\/strong>
\nThe hyphen absolutely does not belong in this title.<\/p>\n

Explanation:<\/strong>
\nThis simply looks stupid.<\/p>\n

The headline writer was trying to be clever by writing a traditional word (“Revolutionary”) in an untraditional way (“Revolution-ary”).<\/p>\n

However, there were two problems with this attempt at cleverness:<\/p>\n

    \n
  1. The product name — Gardener’s Revolution(TM) Planter — does not appear until the end of the second sentence of the paragraph beneath the headline, a sub-headline, and a “Gardener’s Supply Exclusive” label.<\/li>\n
  2. Given that “Gardener’s Revolution” is tagged with a trademark (“TM”) symbol, common legal opinion advises against<\/em> joining part of the trademark phrase (“Revolution”) with anything else (in this case, “-ary”).<\/li>\n<\/ol>\n

    In other words, the attempt to tie the concept “Revolutionary” with the product name “Gardener’s Revolution” by putting the oddly hyphenated word “Revolution-ary” in the headline is weak, and this attempt weakens future claims of trademark protection.<\/p>\n

    Solution:<\/strong>
    \n“A Revolutionary Way to Grow Tomatoes”<\/p>\n","protected":false},"excerpt":{"rendered":"

    I saw this product headline in a Gardener’s Supply catalog that my wife received a couple of days ago. Problem: The hyphen absolutely does not belong in this title. Explanation: This simply looks stupid. The headline writer was trying to be clever by writing a traditional word (“Revolutionary”) in an untraditional way (“Revolution-ary”). However, there…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-hyphens"],"yoast_head":"\n"A Revolution-ary Way to Grow Tomatoes" - Kirk Mahoney . com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2008\/03\/a-revolution-ary-way-to-grow-tomatoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""A Revolution-ary Way to Grow Tomatoes" - Kirk Mahoney . com\" \/>\n<meta property=\"og:description\" content=\"I saw this product headline in a Gardener’s Supply catalog that my wife received a couple of days ago. 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