{"id":204,"date":"2008-04-16T12:00:08","date_gmt":"2008-04-16T18:00:08","guid":{"rendered":"http:\/\/www.kirkmahoney.com\/blog\/2008\/04\/it-could-have-a-material-adverse-effect\/"},"modified":"2008-10-26T12:37:32","modified_gmt":"2008-10-26T18:37:32","slug":"it-could-have-a-material-adverse-effect","status":"publish","type":"post","link":"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2008\/04\/it-could-have-a-material-adverse-effect\/","title":{"rendered":"&#8220;&#8230; it could have a material adverse effect &#8230;&#8221;"},"content":{"rendered":"<p>I saw this in AT&#038;T&#8217;s 2007 annual report.<\/p>\n<p><strong>Problem:<\/strong><br \/>\nEither an adjective was used where an adverb was required, or a comma is missing.<\/p>\n<p><strong>Explanation:<\/strong><br \/>\nThe noun &#8220;material&#8221; can be used as an adjective to modify another noun, and adding &#8220;ly&#8221; converts it to an adverb.<\/p>\n<p>The adjective &#8220;adverse&#8221; is modifying the noun &#8220;effect&#8221; in this example from the 2007 annual report from AT&#038;T Inc., so the word &#8220;material&#8221; does not correctly modify the adjective &#8220;adverse&#8221; in this example.<\/p>\n<p>Instead, we need one of two possible solutions (depending on the desired emphasis):<\/p>\n<ol>\n<li>If modifying &#8220;adverse&#8221; is the desired emphasis, then we need the adverb &#8220;materially&#8221; as the modifier.<\/li>\n<li>If modifying &#8220;effect&#8221; is the desired emphasis, then we need the adjective &#8220;material&#8221; as the modifier, but we also need a comma immediately following &#8220;material&#8221; because a second adjective (&#8220;adverse&#8221;) modifies &#8220;effect&#8221; (the noun).<\/li>\n<\/ol>\n<p>I believe that the use of &#8220;material adverse&#8221; instead of &#8220;materially adverse&#8221; or &#8220;material, adverse&#8221; is consistent with my &#8220;Devolution toward Simpler&#8221; linguistic hypothesis. It&#8217;s simpler to omit the &#8220;ly&#8221; and the comma than to use one or the other.<\/p>\n<p>Using &#8220;material adverse&#8221; lets one avoid thinking about whether to use the &#8220;ly&#8221; or the comma.<\/p>\n<p><strong>Solutions:<\/strong><br \/>\n&#8220;&#8230; it could have a materially adverse effect &#8230;&#8221;<br \/>\nor<br \/>\n&#8220;&#8230; it could have a material, adverse effect &#8230;&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw this in AT&#038;T&#8217;s 2007 annual report. Problem: Either an adjective was used where an adverb was required, or a comma is missing. Explanation: The noun &#8220;material&#8221; can be used as an adjective to modify another noun, and adding &#8220;ly&#8221; converts it to an adverb. The adjective &#8220;adverse&#8221; is modifying the noun &#8220;effect&#8221; in&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,6,11,19],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","hentry","category-adjectives","category-adverbs","category-commas","category-devolution-toward-simpler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;... it could have a material adverse effect ...&quot; - Kirk Mahoney . com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2008\/04\/it-could-have-a-material-adverse-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;... it could have a material adverse effect ...&quot; - Kirk Mahoney . com\" \/>\n<meta property=\"og:description\" content=\"I saw this in AT&#038;T&#8217;s 2007 annual report. Problem: Either an adjective was used where an adverb was required, or a comma is missing. Explanation: The noun &#8220;material&#8221; can be used as an adjective to modify another noun, and adding &#8220;ly&#8221; converts it to an adverb. The adjective &#8220;adverse&#8221; is modifying the noun &#8220;effect&#8221; in&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2008\/04\/it-could-have-a-material-adverse-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"Kirk Mahoney . com\" \/>\n<meta property=\"article:published_time\" content=\"2008-04-16T18:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-10-26T18:37:32+00:00\" \/>\n<meta name=\"author\" content=\"Kirk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2008\/04\/it-could-have-a-material-adverse-effect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2008\/04\/it-could-have-a-material-adverse-effect\/\"},\"author\":{\"name\":\"Kirk\",\"@id\":\"https:\/\/www.kirkmahoney.com\/wordpress\/#\/schema\/person\/ef2d2a9df1a7b457aacaa1b36d0ffe3a\"},\"headline\":\"&#8220;&#8230; 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