{"id":552,"date":"2009-03-23T12:00:46","date_gmt":"2009-03-23T18:00:46","guid":{"rendered":"http:\/\/www.kirkmahoney.com\/blog\/2009\/03\/an-apostrophe-to-the-rescue\/"},"modified":"2015-03-31T15:16:00","modified_gmt":"2015-03-31T21:16:00","slug":"an-apostrophe-to-the-rescue","status":"publish","type":"post","link":"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2009\/03\/an-apostrophe-to-the-rescue\/","title":{"rendered":"An apostrophe to the rescue!"},"content":{"rendered":"

A few years ago I noticed something odd about the television ads, billboards, and signs for the Church’s Chicken restaurant chain.<\/p>\n

The logo read “Churchs Chicken” without the required possessive apostrophe between the name “Church” and the letter “s”.<\/p>\n

Here is an example of the apostrophe-less logo used by Church’s Chicken up until just a few years ago:<\/p>\n

The absence of the apostrophe bugged me but also made me wonder whether the company was omitting the apostrophe for some sort of branding or legal reason.<\/p>\n

For example, many trademark experts recommend against using possessives in brand names — and definitely against using a brand name (such as “Kodak”) as a possessive noun (such as “Kodak’s”).<\/p>\n

Well the folks at Church’s Chicken apparently realized that the apostrophe-less logo was actually a mistake.<\/p>\n

For example, here is an older logo that I found for Church’s Chicken:<\/p>\n

As you can see, the older logo did have the apostrophe.<\/strong><\/p>\n

And here is how the Church’s Chicken logo appears at this writing — again with<\/em> the possessive apostrophe:<\/p>\n

So the restaurant chain had the possessive apostrophe, dropped it (for who knows why), and re-added it.<\/p>\n

Thank you, Church’s Chicken, for saving the apostrophe!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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