{"id":580,"date":"2009-04-20T12:00:12","date_gmt":"2009-04-20T18:00:12","guid":{"rendered":"http:\/\/www.kirkmahoney.com\/blog\/2009\/04\/live-adventurous\/"},"modified":"2015-12-10T13:35:29","modified_gmt":"2015-12-10T19:35:29","slug":"live-adventurous","status":"publish","type":"post","link":"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2009\/04\/live-adventurous\/","title":{"rendered":"“Live Adventurous.”"},"content":{"rendered":"

My wife saw this yesterday in a TV commercial for Outback Steakhouse.<\/p>\n

Problem:<\/strong>
\nThe restaurant chain used an adjective where an adverb was required.<\/p>\n

Explanation:<\/strong>
\nOutback Steakhouse now has “Live Adventurous.” as one of its advertising slogans, as my wife saw yesterday in a television advertisement from the chain.<\/p>\n

The word “adventurous” is an adjective.<\/p>\n

Adjectives modify nouns, not verbs, but Outback is using “adventurous” to modify a verb (“Live”).<\/p>\n

Outback is trying to tell the viewer how<\/em> to live.<\/p>\n

This requires an adverb.<\/p>\n

Many adjectives can be converted to adverbs by appending the L-Y suffix.<\/p>\n

“Adventurous” is one of those adjectives.<\/p>\n

This gives us the solution.<\/p>\n

I suppose that Outback and its advertising firm were trying to be catchy or edgy by using an adjective where an adverb was required.<\/p>\n

But I view this grammatical mistake as encouraging the decline of the distinction between adjectives and adverbs.<\/p>\n

Solution:<\/strong>
\n“Live Adventurously.”<\/p>\n","protected":false},"excerpt":{"rendered":"

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