{"id":603,"date":"2009-05-13T12:00:42","date_gmt":"2009-05-13T18:00:42","guid":{"rendered":"http:\/\/www.kirkmahoney.com\/blog\/2009\/05\/a-quality-built-ford\/"},"modified":"2011-05-31T08:25:08","modified_gmt":"2011-05-31T14:25:08","slug":"a-quality-built-ford","status":"publish","type":"post","link":"https:\/\/www.kirkmahoney.com\/wordpress\/blog\/2009\/05\/a-quality-built-ford\/","title":{"rendered":"“a quality-built Ford”"},"content":{"rendered":"

I heard this on TV the other day.<\/p>\n

Problem:<\/strong>
\nThe modifier “quality-built” is truly meaningless.<\/p>\n

Explanation:<\/strong>
\nI heard “a quality-built Ford” spoken by a narrator during a television commercial run by Ford<\/a> the other day.<\/p>\n

When I blogged<\/a> two months ago about “a quality product”, I pointed out that the word “quality” was meaningless in that phrase.<\/p>\n

Ford was trying to say that it makes high-quality<\/em> vehicles.<\/p>\n

But “high-quality-built” is awkward.<\/p>\n

The solution comes from appreciating that high-quality vehicles are vehicles that are built well<\/em>.<\/p>\n

Solution:<\/strong>
\n“a well-built Ford”<\/p>\n","protected":false},"excerpt":{"rendered":"

I heard this on TV the other day. Problem: The modifier “quality-built” is truly meaningless. Explanation: I heard “a quality-built Ford” spoken by a narrator during a television commercial run by Ford the other day. 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