I noticed this yesterday.

I was searching for stories about AT&T in the news portion of Google when I saw “AT&T Taps Charlene Lake As Chief Sustainability Officer” as the top headline.

Clicking the headline led me to an EnvironmentalLeader.com Web page.

I had never heard of a “Chief Sustainability Officer” until I read that page, but apparently the role relates to the environmental impact of AT&T.

Then I re-read the name of the appointed officer, and I had to smile.

I do not believe that it is a coincidence that someone with the surname “Lake” is involved in environmental issues.

Names mean things.